The community that lives where this company is located is very crucial. They have a huge effect on how you will run the business and whether or not it will be successful. Any negative reaction from the locals can affect the business significantly. No business will be in thrive in an atmosphere that is unfriendly. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You need to allocate a number of jobs to the locals. It creates a feeling that they are a part of the company. It will create a feeling of responsibility to the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
Charity giving is another brilliant method. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will ensure that your companies deeds are fresh in their minds. The leaders your location are very significant and you must be close to them. People follow their leaders and listen to them, use these leaders to form relationships with the community. Consult and form a bond with formal and also informal leaders.
In any environment communication is very vital. Great communication must be build between the business and the community at large. Have representatives who can forward the company’s concerns to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication shows empathy which will be of help to the company.Make this connection in the early stages of your company.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.